An agency, or an AI social media team you direct?
A social media agency plans and produces your content through people, briefs and meetings. PlanMedia does the same month with an AI agent team in one click, from your own product photos, and asks you only for approval.
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Side by side
When an agency is the better choice
An agency is people, and some jobs need people: a physical photo or film shoot, events, influencer relationships, crisis communication, and answering your community one message at a time. If most of your social media is that kind of work, an agency earns its fee.
Most brands' monthly social media is something else: a steady rhythm of posts, stories and reels about products and places that already exist. That is the work PlanMedia does, and it does it every month at the same quality, in the brand's voice and languages, without the meetings.
If you want it run for you
Some brands do not want to direct anything. PlanMedia Enterprise is fully managed: our team runs strategy, production and publishing, including custom AI video and UGC-style videos, and every piece comes to you only for approval.
Questions people ask
Can AI replace a social media agency?
For the monthly rhythm of posts, stories and reels about your products and places, yes: PlanMedia plans the month, makes the pictures and films from your photos, and publishes after your approval. For shoots, events, influencers and community management, people are still the better choice.
Is PlanMedia cheaper than an agency?
Business is $499 a month with 3,500 credits, which covers a month of pictures, captions and films. Agency retainers are priced by scope and market, so use the agency cost calculator to compare against your own quote.
Who approves the content?
You do. Nothing in PlanMedia publishes until a person approves it, and a month can be shared with an outside approver as a link.
Keep reading
- What does a post really cost you?Enter your agency's monthly fee and how many pieces and films you get, and see the cost per piece next to PlanMedia Business, plus the credits the same month would use.Read
- An Orchestrator and seven specialists, each with its own briefPlanMedia's AI team: an Orchestrator you talk to and seven specialists, Strategist, Creative Director, Visual Director, Video Director, Copywriter, Brand Guardian and Analyst, each working to a brief you can edit.Read
- AgenciesPlanMedia gives a social media agency an AI production team: every client brand with its own Brand Hub, rules and languages, a month planned in one click, and client approval by link with no account.Read