AI social media for shopping malls

Mall social media with every store, event and campaign on one calendar

PlanMedia plans a shopping mall's month in one click: stores, dining, events, seasonal campaigns and family days. Pictures start from real photographs of the centre, dates and offers are never invented, and the marketing team approves before anything is posted.

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What a shopping mall needs from social media

  1. What the sector needs

    Many stores, one feed

    Dozens of tenants, dining and services all want space in the same channels.

    How PlanMedia does it

    Pillars for stores, dining and events

    You decide how much of the month each part of the centre gets, and the Strategist spreads it across the days.

  2. What the sector needs

    Events on their dates

    Concerts, workshops, family days and openings need posts before and on the day.

    How PlanMedia does it

    Events and seasons planned early

    List the season's events and moments in Strategy, and the Strategist plans into them early enough to make them properly.

  3. What the sector needs

    Seasonal campaigns

    Holidays and shopping seasons shape the whole calendar, and have to be planned early.

    How PlanMedia does it

    The centre as @elements

    The atrium, the dining terrace, the play area and the decorations have their own photographs, so pictures show the real place.

  4. What the sector needs

    Accurate details

    Dates, hours and campaign terms have to be exactly right.

    How PlanMedia does it

    No invented dates or terms

    The Copywriter never invents a date, a price or a term. Campaign facts come from what you give it.

  5. What the sector needs

    Approval across teams

    Marketing, management and sometimes tenants need to see posts before they go out.

    How PlanMedia does it

    One review link

    Share the month with management or a tenant. They approve or comment without an account.

What a mall's month is made of

  • 1

    Stores and new openings

    What is new in the centre and where to find it.

  • 2

    Dining

    Restaurants, cafes and the terrace.

  • 3

    Events

    Concerts, workshops and family days with their dates.

  • 4

    Seasons and campaigns

    Holidays, decorations and shopping seasons.

  • 5

    Visiting

    Hours, parking and services, said clearly.

An example month

A shopping centre posting four times a week in a holiday month.

WeekDayFormatIdea
1MondayReelsThe atrium decorations going up, one continuous move
1ThursdayCarouselFive new stores this season
1SaturdayStoryFamily workshop today, with the time
2WednesdayPostThe dining terrace at night
2FridayCarouselA gift guide across the centre's stores
3TuesdayPostThe weekend concert, with its date
3SaturdayReelsThe atrium lights at dusk
4ThursdayPostHoliday opening hours, stated clearly

Ideas a shopping mall can post

  1. 01A new store opening, with where to find it
  2. 02The atrium decorated for the season
  3. 03A gift guide across several stores
  4. 04The dining terrace at golden hour
  5. 05A family day with its programme
  6. 06Holiday opening hours
  7. 07A concert or show with its date
  8. 08Parking and getting here, simply
  9. 09One floor, store by store
  10. 10The centre at night

What every brand gets

  • A month in one click

    The Strategist plans posts, carousels, stories, reels and shorts across your posting days and the month's special days.

  • Pictures from your own photos

    Every product, place and person is an @element with its own photographs, and its pictures start from them.

  • Reels and Shorts without a shoot

    Films are storyboarded beat by beat and rendered from a real photograph after you approve the storyboard.

  • Your voice, your languages

    Captions are written in your brand voice and in the languages you set, with no invented prices, dates or claims.

  • Nothing goes out without a yes

    Slide to approve or send back with a note. Outside approvers review by link, without an account.

  • Six channels, one calendar

    Instagram, Facebook, TikTok, YouTube, X and LinkedIn, each piece in the format its channel expects.

An agency month, or a PlanMedia month

Classic agencyPlanMedia
PlanningBriefs, meetings and a few weeksOne click, with the cost shown first
PicturesA shoot, or stock photosFrom your own products and places
VideoExtra budget and extra weeksStoryboarded Reels and Shorts
ChangesRounds of emailSlide to approve, or send back with a note
Monthly costA retainer, priced by scopeBusiness: $499 with 3,500 credits

Questions from this sector

How can a shopping mall use AI for social media?

With PlanMedia a mall sets up its spaces as @elements with photographs, lists its events and seasons in Strategy, and lets the AI team plan and produce the month. The marketing team approves every piece before it publishes.

Can it post events with the right dates?

Event dates go into the plan, and the Copywriter never invents a date, time or term. Only the facts you give it are stated.

Can management and tenants approve posts?

Yes. A month can be shared as a review link, and the approver approves or asks for changes without an account.

Can it show our real centre?

Yes. Spaces such as the atrium, terraces and play areas are @elements with their own photographs, and pictures of them start from those photographs.

Which plan suits a shopping mall?

Business, at $499 a month with 3,500 credits and a 14-day free trial, or Enterprise for groups running several centres, which our team runs for you.

Other sectors

See your own month before you commit

Business starts with a 14-day free trial, set up with you on a short call.

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