Real estate social media where every listing is shown as it really is
PlanMedia plans a developer's or estate agency's month in one click: listings, projects, interiors and the neighbourhood. Every property is an @element with its own photographs, prices and specifications are never invented, and captions come in your buyers' languages.
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What real estate needs from social media
How PlanMedia handles each one
- What the sector needs
Every listing shown honestly
A room, a view or a finish that is not in the property is a promise you cannot keep.
How PlanMedia does itEvery property an @element
Each listing or unit type has its own photographs, and its pictures start from them, with nothing added or removed.
- What the sector needs
Facts that are right
Prices, sizes, completion dates and payment terms have to be exactly what you state.
How PlanMedia does itNo invented facts
The Copywriter never invents a price, a date or a specification. If a fact is not given, it is written around.
- What the sector needs
A steady flow of listings
New properties need to go out as they come in, without waiting for a designer.
How PlanMedia does itListings planned into the month
The Strategist spreads listings, projects and neighbourhood content across your posting days.
- What the sector needs
Video tours
Buyers want to move through a space before they visit it.
How PlanMedia does itWalkthrough films from photos
A slow move through a living room or along a terrace becomes a vertical film from a real photograph, storyboarded first.
- What the sector needs
International buyers
Many projects sell to buyers in several countries and languages.
How PlanMedia does itCaptions in several languages
Set the brand's languages and the Copywriter writes in them, including which one leads.
What a real estate month is made of
- 1
Listings
Properties available now, one at a time.
- 2
Projects
Developments, progress and launches.
- 3
Interiors
Light, finishes and the feel of the rooms.
- 4
The neighbourhood
Streets, views, schools, parks and what is nearby.
- 5
Buying and living
How the process works, explained simply.
An example month
An estate agency posting three times a week.
| Week | Day | Format | Idea |
|---|---|---|---|
| 1 | Monday | Reels | A slow walk from the entrance to the terrace of a new listing |
| 1 | Thursday | Carousel | Five rooms of one apartment, one per slide |
| 2 | Tuesday | Post | The view from the balcony at sunset |
| 2 | Saturday | Story | Open house this weekend, with the date |
| 3 | Wednesday | Carousel | Three things within walking distance |
| 3 | Friday | Post | The kitchen finishes, close up |
| 4 | Tuesday | Reels | The project's progress this month |
| 4 | Friday | Post | How a viewing works, in four steps |
Work made for this sector
Pictures and films made by PlanMedia for brands in this trade, from photographs of real products and places.
Films
Ideas a real estate brand can post
- 01A new listing, from the door to the view
- 02One room, at morning and at evening
- 03Finishes and materials up close
- 04The neighbourhood on foot
- 05The view from every balcony type
- 06An open house with its date
- 07Project progress, month by month
- 08The steps of buying, explained simply
- 09A floor plan next to the real room
- 10Just sold, with the owner's permission
What every brand gets
A month in one click
The Strategist plans posts, carousels, stories, reels and shorts across your posting days and the month's special days.
Pictures from your own photos
Every product, place and person is an @element with its own photographs, and its pictures start from them.
Reels and Shorts without a shoot
Films are storyboarded beat by beat and rendered from a real photograph after you approve the storyboard.
Your voice, your languages
Captions are written in your brand voice and in the languages you set, with no invented prices, dates or claims.
Nothing goes out without a yes
Slide to approve or send back with a note. Outside approvers review by link, without an account.
Six channels, one calendar
Instagram, Facebook, TikTok, YouTube, X and LinkedIn, each piece in the format its channel expects.
An agency month, or a PlanMedia month
Questions from this sector
How can a real estate agency use AI for social media?
With PlanMedia each listing or project is added as an @element with real photographs. The AI team plans the month, makes pictures and walkthrough films from those photographs, writes captions in the buyers' languages, and publishes after approval.
Will the AI change how a property looks?
No. Pictures are edited from real photographs of the property, and the team is told never to add anything or take anything away.
Will captions include wrong prices or sizes?
The Copywriter is instructed never to invent a price, a date or a specification. Only facts you provide are stated.
Can it make property video tours?
It makes short vertical walkthrough films from a real photograph, each with one continuous camera move, storyboarded first and rendered after you approve.
Can it write for international buyers?
Yes. Set the languages your buyers read and every caption is written in them.
- Reels and Shorts from a single product photoPlanMedia turns a product photograph into a vertical film for Reels, Stories, TikTok and YouTube Shorts. Every film is storyboarded first and renders only after you approve the storyboard.
- The brand kit the agents read before they write a wordPlanMedia's Brand Hub holds your products, places and people as @elements with their own photographs, plus your colours, voice, languages and rules. Every piece the AI makes follows it.
- AutomotivePlanMedia plans a dealership's or car brand's social media month: models, trims, test drives, service and campaigns, made from real photographs of the cars and checked against brand and legal rules before approval.
See your own month before you commit
Business starts with a 14-day free trial, set up with you on a short call.