A freelancer, or a team that never takes a week off?
A freelance social media manager is one person with a set number of hours. PlanMedia is an Orchestrator and seven specialists who plan, write, make pictures and films, and publish, and whose month does not stop when someone is on holiday.
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Side by side
When a freelancer is the better choice
A freelancer who knows your business can be in the room: at your shop, your event, your kitchen. They can answer comments and messages and build relationships with local creators. If that personal presence is what your social media needs most, keep the freelancer.
Many brands combine the two: the freelancer directs and approves, and PlanMedia produces the steady monthly rhythm, so the person's hours go to the work only a person can do.
Questions people ask
Can a freelancer use PlanMedia?
Yes. A freelancer or a small agency can run several brands in PlanMedia, direct the AI team, and share each month with the brand as a review link.
Does PlanMedia answer comments and messages?
PlanMedia plans, makes and publishes content. Answering your community is still best done by a person who knows your business.
What happens to the calendar when nobody is available?
Approved pieces keep publishing on their day and hour. New work waits for approval, because nothing publishes without it.
Keep reading
- An agency, or an AI social media team you direct?A side-by-side look at a social media agency and PlanMedia's AI agent team: how a month gets planned, where the pictures come from, what video costs, how changes work and what it costs.Read
- A whole month of social media, planned in one clickPlanMedia's AI content calendar plans a month of posts, carousels, stories, reels and shorts from your own products, puts each piece on its day and waits for your approval.Read
- What does a post really cost you?Enter your agency's monthly fee and how many pieces and films you get, and see the cost per piece next to PlanMedia Business, plus the credits the same month would use.Read