PlanMedia vs an in-house team

Keep your team. Give it a production line.

An in-house social media team knows the brand better than anyone, and spends much of its week producing routine posts. PlanMedia takes over that production, so the team directs, approves and spends its time on the work only it can do.

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Keep your team. Give it a production line.

What changes

In-house team aloneIn-house team with PlanMedia
Monthly planBuilt by hand in a spreadsheetPlanned in one click from your strategy
Routine postsDesigned and written one by oneMade by the agent team, in the brand's voice
VideoWhen there is time for a shootReels and Shorts from product photos
Brand rulesIn a PDF and people's headsIn the Brand Hub, checked on every piece
ApprovalsSpread across chats and emailOne queue, shareable with stakeholders

How teams use it

The team sets the strategy, the content pillars and the brand rules once, and edits the standing briefs the specialists follow. Each month the AI team plans and produces; the team reviews, sends back what is not right, and approves the rest.

Teams that work across several brands, markets or languages get the most from it, because the Brand Hub keeps each brand's products, voice, languages and rules apart.

Questions people ask

Will PlanMedia replace my social media team?

It replaces the routine production, not the judgement. Your team still decides the strategy and approves every piece; PlanMedia produces and publishes.

Can several people work on one brand?

Yes. Business includes unlimited seats, so the whole team can work in the same workspace.

Can we keep our own photography?

Yes. Upload it to the Brand Hub and every picture of that product or place starts from it.